Related Books
Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2015-05-03 - Publisher: Kogan Page Publishers
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does G
Language: en
Pages: 311
Pages: 311
Type: BOOK - Published: 2021-01-03 - Publisher: Kogan Page Publishers
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start
Language: en
Pages: 8
Pages: 8
Type: BOOK - Published: 2018 - Publisher:
Language: en
Pages: 269
Pages: 269
Type: BOOK - Published: 2015 - Publisher:
Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respon
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No