Mass Communication Theory
Download or Read eBook Mass Communication Theory PDF written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Stanley J. Baran |
Publisher | : Cengage Learning |
Total Pages | : 0 |
Release | : 2003 |
ISBN-10 | : 0534561632 |
ISBN-13 | : 9780534561635 |
Rating | : 4/5 (32 Downloads) |
Book Synopsis Mass Communication Theory by : Stanley J. Baran
Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.