Marketing and Smart Technologies
Download or Read eBook Marketing and Smart Technologies PDF written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-29 with total page 709 pages. Available in PDF, EPUB and Kindle.
Author | : José Luís Reis |
Publisher | : Springer Nature |
Total Pages | : 709 |
Release | : 2022-03-29 |
ISBN-10 | : 9789811692680 |
ISBN-13 | : 9811692688 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis Marketing and Smart Technologies by : José Luís Reis
Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.