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Language: en
Pages: 258
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Type: BOOK - Published: 2013-02 - Publisher: WWW.Snowballpublishing.com
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believabl
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1998 - Publisher:
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner t
Language: en
Pages: 360
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Type: BOOK - Published: 1983 - Publisher:
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2018-10-02 - Publisher: Morgan James Publishing
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline ma
Language: en
Pages: 102
Pages: 102
Type: BOOK - Published: 2016-11-03 - Publisher: Routledge
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte