Related Books
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2005-10-10 - Publisher: John Wiley & Sons
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in th
Language: en
Pages: 254
Pages: 254
Type: BOOK - Published: 2005 - Publisher:
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 1991-03-06 - Publisher: Springer
Over 100 British executives have contributed to this study of what it's really like to work for a Japanese company. Media beliefs about the Japanese in Britain
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2019-01-03 - Publisher: Kogan Page Publishers
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolutio
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2005-08-05 - Publisher: John Wiley & Sons
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expe