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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper
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The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell y
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Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers