Handbook on Place Branding and Marketing
Download or Read eBook Handbook on Place Branding and Marketing PDF written by Adriana Campelo and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 272 pages. Available in PDF, EPUB and Kindle.
Author | : Adriana Campelo |
Publisher | : Edward Elgar Publishing |
Total Pages | : 272 |
Release | : 2017-06-30 |
ISBN-10 | : 9781784718602 |
ISBN-13 | : 1784718602 |
Rating | : 4/5 (02 Downloads) |
Book Synopsis Handbook on Place Branding and Marketing by : Adriana Campelo
Book excerpt: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.