Commodity Marketing
Download or Read eBook Commodity Marketing PDF written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle.
Author | : Margit Enke |
Publisher | : Springer Nature |
Total Pages | : 421 |
Release | : 2022-04-22 |
ISBN-10 | : 9783030906573 |
ISBN-13 | : 3030906574 |
Rating | : 4/5 (73 Downloads) |
Book Synopsis Commodity Marketing by : Margit Enke
Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.