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Pages:
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Type: BOOK - Published: 2004-01-01 - Publisher:
Language: en
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Pages: 324
Type: BOOK - Published: 2006 - Publisher: Kogan Page Publishers
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the compa
Language: en
Pages: 495
Pages: 495
Type: BOOK - Published: 2010-05-08 - Publisher: Simon and Schuster
A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and
Language: en
Pages:
Pages:
Type: BOOK - Published: 2003 - Publisher:
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour