Related Books
Language: en
Pages: 131
Pages: 131
Type: BOOK - Published: 2002-04-18 - Publisher: diplom.de
Inhaltsangabe:Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2010-02-09 - Publisher: Simon and Schuster
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2010-02-02 - Publisher: Simon and Schuster
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that ac
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2007-03-20 - Publisher: Basic Books
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E
Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza