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Type: BOOK - Published: 2017 - Publisher: Kendall/Hunt Publishing Company
Brings the perspective of advertisers to the broader health communication world. The book gives straightforward overviews of relevant health communication theor
Language: en
Pages: 324
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Type: BOOK - Published: 1995-02-10 - Publisher: SAGE
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Pa
Language: en
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Type: BOOK - Published: 2011-10-26 - Publisher: SAGE
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being respon
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2001-04-12 - Publisher: SAGE
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of
Language: en
Pages: 285
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Type: BOOK - Published: 2013-07-04 - Publisher: Routledge
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior