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Type: BOOK - Published: 2010-01-01 - Publisher: McGraw-Hill Education (UK)
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Type: BOOK - Published: 2019-08-02 - Publisher: McGraw-Hill Education (UK)
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday liv
Language: en
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Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
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Language: en
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Pages: 381
Type: BOOK - Published: 2020-10-01 - Publisher: Routledge
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o