Concise Introduction to Sport Marketing
Download or Read eBook Concise Introduction to Sport Marketing PDF written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle.
Author | : T. B. Cornwell |
Publisher | : Edward Elgar Publishing |
Total Pages | : 207 |
Release | : 2023-07-01 |
ISBN-10 | : 9781802208412 |
ISBN-13 | : 1802208410 |
Rating | : 4/5 (12 Downloads) |
Book Synopsis Concise Introduction to Sport Marketing by : T. B. Cornwell
Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.