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Language: en
Pages: 297
Pages: 297
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of
Language: en
Pages: 138
Pages: 138
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge
Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winn
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2010-04-06 - Publisher: Stanford University Press
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how followin
Language: en
Pages: 162
Pages: 162
Type: BOOK - Published: 2007 - Publisher:
A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developin
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition