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Language: en
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Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
Language: en
Pages: 317
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Type: BOOK - Published: 2023-09-06 - Publisher: Edward Elgar Publishing
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management re
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2022-01-11 - Publisher: Edward Elgar Publishing
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between t
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2022-01-14 - Publisher: Edward Elgar Publishing
This timely Research Agenda explores and proposes critical lines of research to support understanding of the conditions under which urban tourism contributes to