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Related Books
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2003-02-20 - Publisher: McGraw-Hill Education
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first pra
Language: en
Pages: 431
Pages: 431
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2020-04-07 - Publisher: Holt Paperbacks
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel m
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2003-02-20 - Publisher: McGraw Hill Professional
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first pra
Language: en
Pages: 376
Pages: 376
Type: BOOK - Published: 1985 - Publisher: Dodd Mead
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention