Public Relations Writing and Media Techniques
Download or Read eBook Public Relations Writing and Media Techniques PDF written by Dennis L. Wilcox and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle.
Author | : Dennis L. Wilcox |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
ISBN-10 | : 0134010493 |
ISBN-13 | : 9780134010496 |
Rating | : 4/5 (93 Downloads) |
Book Synopsis Public Relations Writing and Media Techniques by : Dennis L. Wilcox
Book excerpt: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.