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Language: en
Pages: 438
Pages: 438
Type: BOOK - Published: 2012-02-13 - Publisher: John Wiley & Sons
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, an
Language: en
Pages: 451
Pages: 451
Type: BOOK - Published: 2016-01-19 - Publisher: John Wiley & Sons
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2008-04-11 - Publisher: John Wiley & Sons
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to
Language: en
Pages: 423
Pages: 423
Type: BOOK - Published: 2022-02-17 - Publisher: John Wiley & Sons
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving indu
Language: en
Pages:
Pages:
Type: BOOK - Published: - Publisher: QuickRead.com
How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple